Lesley University Library: Resources for Arts Professionals: Business &amp; Marketing

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Coursera
Brand Management: Aligning Business, Brand and Behavior
The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organization.
Foundations of Management Specialization
Boost Your Career with New Business Knowledge . Master Business Management Fundamentals.
Fundamentals of Project Planning and Management
Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently.
Introduction to Finance and Accounting Specialization
Learn the basics of finance and accounting. Build a foundation of core business skills in finance and accounting.
Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator
This course will help you be a better negotiator.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.