Primary Research
Sometimes you can't get all the information you need from secondary research (i.e. researching what other people have written), and you need to create/gather your own information (primary research). Some types of primary research include:
- focus groups
- interviews
- surveys/questionnaires
- observation
- ethnographic research (the study of people in their own environments)
- self-ethnography
Check out the sources below to learn methods of collecting new information:
Designers Discussing the Research Process
Why Design Research is Stuck, By Danny Spitzberg and Humphrey Obuobi
