Sometimes you find websites published by companies you trust (like the ones below), but sometimes you need to do some extra investigating to see if you can trust the source.
Let's inspect the New York Magazine article.
Currency: It has a published date of Jan 10, 2010
Relevance: The article talks about the book Just Kids, so if I had already read the book and was looking for more info, this wouldn't be the most relevant site. However, if I was just looking for examples and quotes from the book, this would be a great place to start!
Authority: If you click the author's name you'll see a list of all the other articles she's written. But if you Google her name, then you find out she's been a journalist since graduating from Wesleyan University, working at the New York Times Magazine and Vanity Fair. She has won multiple journalism awards.
Purpose: They want readership, so they probably picked examples from the book that have mass appeal or catch your attention. It's not a paid advertisement for the book, so the author has more freedom to be honest in her review.
![](//libapps.s3.amazonaws.com/accounts/109659/images/article_info.png)